6 April 2022
PROJECT NAME
Natalie Aquila Virtual Solutions (NAVS)
DUE DATE
1 week
DELIVERY
Same day within 3 hours of receiving the project
REQUESTED BY
Natalie Aquila - Co Founder of NAVS
PROJECT OWNER
Sharm Pillay
BACKGROUND
Natalie Aquila from Central Florida, USA, and I, both follow a supportive group for Virtual Assistants on Facebook, Virtual Assistant Savvies. The group comprises clients and Virtual Assistants worldwide that support, inspire and motivate each other daily. It's one of my favourite and informative online forums.
Natalie posted her company brochure on the Facebook group for feedback on the artwork. Everybody offered their opinion and insights on the flyer. I offered to redo her flyer in exchange for a review.
CHALLENGES
- Unflattering, busy, Illegible fonts used.
- Dark background was used taking away from the pertinent information.
- Copy did not speak to the client. Irrelevant information.
- Copy was not clear about what the company is about
- Spelling errors in copy
- Icons were ineffective not highlighting key company values
- 1pager flyer - all info crammed into 1 page
- No company logo
- No company slogan
CLIENT BRIEF
Redesign flyer. Keep brand colours
SOLUTIONS PROVIDED
- Flyer redesign
- Copywriting
- Logo design
- Re-created brand colour palette
- Selected cleaner fonts x2
- Slogan creation "We keep our finger on the pulse so you breathe easy". Ties in with logo
- Developed service offerings
- Created Special Projects
- Added social media icons
PROJECT COMPLETED
CLIENT REVIEW
You did such a great job and I’m so happy with it!
It was an absolute pleasure working with Sharm for my design project. I was expecting a turnaround time of about a week and she had it done within hours. She was very professional, understood what I wanted, and used her creativity to create a design that represents me and my company to a T! Not only that, she went above and beyond what we originally discussed and created brand new logo options for me and used her amazing copywriting skills to make my project 100x better. I highly recommend her services! - Natalie Aquila Virtual Solutions, Central Florida, USA
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